Overview
Can the entertainment industry be enlisted to advance understanding of climate change science and its implications, while answering to its primary goal of entertaining consumers? What role can documentary film play? How can the advertising and public relations industries be harnessed to engender an appropriate level of public understanding and engagement regarding climate change science? Project Participants are addressing these and other issues to help generate strategies designed to engender better public understanding of the science and implications of climate change.
Participants
Rob Brodsky
Kathy Daniel
William Dugan
David Elisco
David Fenton
Al Franken
Melanie Green
Randall Katz
Deborah Levin
Jennifer McCharen
Vikki Spruill
Ellen Susman
Adam Wolfensohn
4 comments
January 4th, 2007 at 1:55 am
Bob Perkowitz
Most efforts on climate change focus on issues. The eight ‘influential areas’ of this project focus on channels. Ultimately we have to get to people. Better would be to start with people and move them toward awareness, attitude and behaviors to address the challenge.
Enterainment and advertising? Build the base. Try consumer (people) research and marketing.
January 11th, 2007 at 2:30 pm
Jaclyn Brown
I feel that there is a whole group of people we are missing when we communicate climate change. People, lets call them ‘the highbrow’ group, that read newspapers and watch documentaries have been listening to us. How do we reach the people that watch commercial television and don’t watch documentaries etc. I think the entertainment industry is one way to reach them. Make climate change and global warming words that are used in sitcoms. Why can’t someone on CSI die from global warming? There are cases where people have already died from global warming (though maybe not in the US, certainly in Europe and Australia).
January 11th, 2007 at 4:26 pm
Jaclyn Brown
How about this for a way to reach young people: http://www.abc.net.au/news/newsitems/200701/s1824850.htm
A whole music festival that is carbon neutral.
April 6th, 2007 at 2:06 pm
Richard Jordan
Nifty cover to the 53-page white paper issued by the UN Intl. School for their 2-day conference on climate change, 1-2 March, shows the earth with a thermometer and the mercury almost at the very top.
Effective, very understandable. Says it all.
Richard Jordan
Chairman, 60th DPI/NGO COnference, UN Headquarters, 5-7 Sept. 2007