In the Spotlight

Global Warming’s Six Americas 2009:
An Audience Segmentation Analysis

Download the PDF

Find out which of the “6 Americas” you belong to:
Facebook Quiz | KQED Quiz

Watch the ABC News broadcast about this research.

Listen to Anthony Leiserowitz on NPR’s Talk of the Nation.

Climate change solutions require leadership from all sectors of society. Through the Yale F&ES Project on Climate Change, recommended Action Items have emerged for each of the influential areas listed below. We invite you to join us in exploring these ideas and recommendations. Project Participants can hold discussions on this site, contribute ideas, and help implement key actions. Sign up to learn more about becoming a project participant or action item leader.

Science
Developing improved communication of credible climate science.

News Media

Improving the coverage and reporting of climate science in the news

Religion & Ethics
Supporting values-based mobilization around the climate change issue.

Politics
Advocating appropriate policy responses to climate science.

Entertainment & Advertising
Engendering better understanding of the science and implications of climate change by the public.

Education
Improving public literacy of climate change science through formal and informal channels.

Business & Finance
Highlighting the implications of climate science for business.

Environmentalists & Civil Society
Learning from successful scientifically grounded campaigns to achieve citizen-driven change

This initiative provides and promotes virtual, low-carbon solutions for facilitating partnerships between diverse, distributed Project Participants.

The image of the earth in the logo is a snapshot of a climate simulation model, used with kind permission from climateprediction.net. The model is run by harnessing desktop computers around the world. To participate in the model using your own desktop computer go to: www.climateprediction.net